The cease-and-desist landed on a Tuesday, and it did exactly what a well-documented one does. Every active site running the Echo Frame system stopped that afternoon, because a licensed framing method with contested ownership cannot legally hold up a wall someone is going to live in. Roderick’s first call to me was not an apology. It was a number. He offered to buy the intellectual property outright, the same reflex his whole company ran on, the belief that anything of mine could be converted into something of theirs for the right price. I told him the system was not for sale and that Ashford could license it, at market rate, through my attorney, the same as any other firm.

He did not take the license. Pride, I think, and the arithmetic of a man who had spent eight years getting the thing for free. Ashford ran spreadsheets instead of walls for the next two months, and the client roster read the injunction and drew its own conclusions, and the investors read the client roster.